statera

Project Name

Visual Identity

Design Goals

Logo design

Industry

Fitness

Timeline

2 months

Overview

Statera Fitness Center is more than just a gym, it’s a space dedicated to holistic well being. With a focus on physical strength, nutrition, and mental balance, Statera promotes a lifestyle that fosters transformation.

The brand identity needed to reflect these core values while maintaining a modern and professional look. A strong visual presence was essential to stand out in the competitive fitness industry.

Goals

The goal was to create a cohesive visual identity that strengthens Statera’s brand recognition while conveying balance and transformation. A consistent design system was essential for a seamless brand experience and stronger customer trust.

The objective was to develop a modern, sophisticated look that resonates with a broader audience. Ultimately, the new identity needed to embody strength while remaining approachable and timeless.

Solution

A modern and dynamic brand identity was developed to capture the essence of strength, balance, and transformation. The redesigned logo features a bold circular design, symbolizing harmony and continuous progress. A refined color palette with strong yet inviting tones enhances the brand’s energy and vitality.

Carefully selected typography reinforces a sense of power and professionalism across all applications. The new branding was seamlessly integrated into gym signage, digital platforms, and merchandise. With a consistent and impactful visual identity, Statera now stands out as a leader in holistic fitness.